Promoting free speech and sharing stories of Ukrainians by transforming a traditional regional newspaper “Volynska Gazeta” into a modern independent media outlet
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Key Facts
- Foundation date: 1995 (“Volynska Gazeta” newspaper)
- Start of ViLNi project: 2022
- Location: Lutsk (Ukraine), London (UK)
Part of Ukraine Response Program #2
Sustainable Development Goals (SDGs)
SDG 16: “Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels”
Ambition
Create a blue print for the new kind of independent media in Ukraine that is committed to democracy, truth, free speech, rule of law and human rights.
Solution
Innovate content strategy in the spirit “Humans of New York” for Ukrainians in and outside of Ukraine that will bring humanity into the topic of the war, highlight human stories and break through pure statistics.
Expand business model from traditional subscriptions and ads income to a self-sustaining multi-layered approach that includes crowdsourcing, memberships, sponsorship agreements, natives ads, etc.
Educate and train the new generation of independent and creative writers.
Links
Website: https://volga.lutsk.ua/
Kick-Off Event: Ukraine Response Program cohort #2
© Copyright: Robert Eckstein
© Copyright: Robert Eckstein